📝 Overview
Use this article as a reference when planning email outreach for an upcoming league season. The goal is to generate interest and registrations without overwhelming customers with too many messages. A well-timed email series with varied content keeps your audience engaged from early awareness through season kickoff.
🗓️ Sample Email Timeline
This timeline is based on a standard league season registration window. Adjust send dates based on your specific season start date.
Click the arrow to view the sample email marketing timeline
Click the arrow to view the sample email marketing timeline
6 Weeks Out - Broad Awareness
Send a general broadcast email to your full customer base to begin building awareness of the upcoming season.
✍️ Note: To avoid over-communicating with unrelated customers, consider limiting this send to customers who enrolled in a season within the last two years rather than your entire contact list.
4 Weeks Out - Current Season Reminder
Send a targeted email to customers currently enrolled in the active season. This is your warm audience. They are already engaged and most likely to re-enroll.
✍️ Note: Make this email visually distinct from the one sent two weeks prior so it does not feel repetitive.
3 Weeks Out - Last Call Broadcast
Send a broadcast email to all customers reminding them that there is still time to register their teams for the upcoming season.
1 Week Out - Deposit Reminder
Send an email to all teams already registered in the new season reminding them to submit their deposits. Collecting deposits at this stage allows first-game scheduling to begin.
Season Start - Welcome & What to Expect
Once first games have been scheduled, send a final email to all registered teams. Include:
Instructions for how to access their online account
What to expect on the first day of the season
Example Email:
