📝 Overview
Formerly known as Facebook Pixel, can be used to collect data that helps you track conversions from ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.
💡 Additional Info: For more information about Meta Pixel, visit Meta's Business Help Center.
🛠️ Setup
Use Global Search to navigate to Integrations & Add-ons.
Find the Meta Pixel card.
Select Get Started.
Enable the feature, then enter your Meta Pixel ID.
Press Save Settings when finished.