📝 Overview
The Season Retention Report shows how many customers return from one season to the next. It’s a powerful way to measure customer loyalty, program health, and season-to-season participation trends.
📍 Where to Find It
It is found under the Reports drop down, All Reports and then within the Customer section. Or simply by typing "Retention" in the global search box.
📊 Report Details
This report highlights the balance between new customers and returning customers across seasons.
Key terms include:
New Customers 🆕 – Enrolled this season but not the prior one.
Returning Customers 🔄 – Enrolled in both the prior and current seasons.
Customer Retention % 📈 – The percentage of customers who re-enrolled from the prior season.
🛠️ Filters
Click the arrow to learn which filters are available for this report
Click the arrow to learn which filters are available for this report
🏢 Location/Facility
🏀 Season Type (Class, Team, or Camp/Per-session)
📅 Season(s)
📄 Report View
Click the arrow to learn how to read and use this report
Click the arrow to learn how to read and use this report
Compare results by facility or by season type (classes, teams, or camps).
Select two or more seasons to identify retention trends.
Columns display Enrolled, New, Returning, and Retention %.
💡 Pro Tips
⚠️ Use retention rates over multiple seasons to spot long-term trends.
🧠 Combine this report with revenue or enrollment reports for deeper insights.
💬 Use targeted marketing campaigns to re-engage lapsed customers.
⛔ Don’t assume low retention is always negative—some programs are designed for one-time participation.
📌 Save frequently used filter combinations for faster access in the future.
❓ Frequently Asked Questions (FAQs)
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Click the arrow to view frequently asked questions
Does this report include canceled registrations?
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Click the arrow to see the answer
No, only active registrations are counted.
Can I export this report?
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Click the arrow to see the answer
Yes, use the PDF or CSV buttons above the results to download.