📝 Overview
Google Ads (formerly known as AdWords) is Google's online advertising platform that allows you to run paid campaigns to drive traffic to your website. By connecting Google Ads to your Google Analytics property, you can track how those campaigns perform alongside your website and Dash activity, all within the same reporting view.
This connection gives you a clearer picture of your customer journey: from the moment someone clicks an ad, to how they interact with your website, to what they ultimately purchase through Dash. Setting up this integration involves three key steps: configuring cross-domain tracking, linking your Google Ads account to Google Analytics, and enabling eCommerce tracking. Each of these is covered in the Setup section below.
💡 Additional Info: For more information on how Google Ads connects to Google Analytics, visit Google's documentation below.
✍️ Note: The steps in this article are completed within Google Analytics and Google Ads, not within Dash directly. If this feature is available to you, no changes are needed on the Dash side beyond one email to our support team.
🛠️ Setup
🔗 Cross-Domain Tracking
Cross-domain tracking allows Google Analytics to follow a user's session across both your website and Dash, treating them as a single continuous visit rather than two separate sessions.
Click the arrow to learn how to set up cross-domain tracking
Click the arrow to learn how to set up cross-domain tracking
Set up cross-domain tracking in your Google Analytics property by following Google's instructions linked below.
Once you have completed the cross-domain tracking setup in Google Analytics, email our support team at [email protected] so our developers can add the required code snippet on the Dash side.
💡 Additional Info: Cross-domain tracking setup also requires configuration in Google Analytics. For help setting up or navigating your Google Analytics property, refer to our Google Analytics article linked below.
🔑 Link Accounts
Link your Google Ads account to your Google Analytics property using the URL Builder to bring campaign data directly into your Analytics reports.
Click the arrow to learn how to link your Google Ads account to Google Analytics
Click the arrow to learn how to link your Google Ads account to Google Analytics
This connection allows campaign data from Google Ads, including clicks, impressions, and cost, to appear directly within your Analytics reports. Follow Google's instructions to complete the account linking.
🛒 eCommerce Tracking
Setting up eCommerce tracking in Google Analytics allows you to measure purchase activity and revenue data generated through Dash.
Click the arrow to learn how to set up eCommerce tracking
Click the arrow to learn how to set up eCommerce tracking
This gives you visibility into which campaigns and channels are driving actual conversions. Follow Google's instructions to enable eCommerce tracking for your Google Analytics property.