📝 Overview

Marketing Campaigns allow you to display targeted advertisements in different communications to customers (receipts, emails, reminders, etc.). You can set up campaigns with multiple ads, define their placement zones, and control when they appear to customers.

🔑 Authorizations

To create or edit marketing campaigns, users must have the Ad Campaign Management authorization enabled under their User Role.

📍 Where

Click the arrow to view the different ways to access

You can access Marketing Campaigns in two ways:

From the top menu:
- Navigate to Customers > Marketing Campaigns.
From the global search bar:
- Type Marketing Campaigns and select it from the results.

🛠️ Setup

📣 Creating a Campaign

Click the arrow to learn how to create a new campaign

Click the New option from the Campaign page.
Enter a Campaign Name.
Set the Click Through URL – this is the web page your ad will link to.
Enter Start and End Dates for the campaign.
Select the Zones where your ads will display
- Receipts – Bottom: Images must be ≤ 468px wide.
- Emails – Top: Images must be 468×60px.
- Game Reminders: Ads can only appear in Email Bottom zones.

📣 Note: Each zone has a width and height. Only ads that are equal or smaller to the zone width and height will show up in those zones. For example, if you select the "receipts - bottom" zone you want to make sure you have an ad that is equal or less than 468 pixels wide.

💾 Click the Save button at the top of the page when finished.

🖼️ Creating an Advertisement

Click the arrow to learn how to create an advertisement

Once you've created a campaign, go back to the campaign overview page. Find your campaign and then click the "ads" button.

Choose Text Ad or Image Ad.
If uploading an image:
- Make sure it matches the correct zone size.
Save the ad.
Repeat to add multiple ads to the same campaign.

✍️ Note: If creating an ad using an image, you will need to upload the picture from your computer and leave the text box empty.

📊 Viewing Campaign Statistics

Click the arrow to learn how to view campaign performance statistics

✍️ Note: Each marketing campaign includes a Stats link that shows how your ads are performing based on impressions and clicks.

To view campaign statistics:

Navigate to Customers > Marketing Campaigns
Locate the campaign you want to review.
In the Stats column, click the Stats link.
Review the data on the next page to see impressions, clicks, and click percentage.

💡 The Stats page provides insights into how often your campaign was displayed and how many times customers interacted with it.

📸 Example:
Below is an example of what you will see after clicking Stats.

🗑️ Deleting (Inactivating) a Campaign

Click the arrow to view how to inactivate a campaign

⚠️ Campaigns cannot be permanently deleted but they can be made inactive.

Navigate to Customers > Marketing Campaigns
Select the campaign you want to make inactive.
Uncheck the box labeled Active.
Click Save (at the top of the page).

✍️ Note: Once a campaign is made inactive, it will no longer appear in active lists or run, but it remains in the system for reference or reactivation later.

💡 Pro Tips

⚙️ Double-check zone image dimensions before activating your campaign (for example, 468 px wide for the receipt bottom zone).
⚠️ Verify your start and end dates so campaigns don’t continue running after a promotion ends.
🧠 Use clear, compelling Click-Through URLs to drive more engagement from your ads.
💬 Create separate campaigns for different target zones (receipts vs. emails) to track performance more effectively.
⛔️ Do not leave an expired campaign flagged as Active. It may still trigger unexpectedly.
📌 Before reactivating an old campaign, confirm the ad content is still accurate (dates, offers, and branding).

❓ Frequently Asked Questions (FAQs)

Click the arrow to view frequently asked questions