Overview
DaySmart Recreation integrates with Constant Contact, making it easier to send customized emails using a wide selection of professional templates. In addition, Constant Contact offers detailed metrics on email performance, helping you track engagement and stay compliant with important email regulations.
Linking Constant Contact to DaySmart Recreation
For New Constant Contact Customers
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To create a new Constant Contact account, visit dashplatform.constantcontact.com.
Once you have created an account, go to your DaySmart Recreation Integrations & Add-ons page.
Select Integrations on the left hand menu. Have your Constant Contact user name and password ready and click the "Get Started" button.
From here a new window will appear where you will need to click "Connect Account". It will direct you to the Constant Contact login page to enter in your username and password. This is necessary for the integration between Constant Contact and DaySmart Recreation to happen.
For Existing Constant Contact Customers
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If you already have a Constant Contact account that is not currently associated with DaySmart Recreation, email [email protected]. Let them know your existing account username, as well as the partner name you'd like to be moved under (DaySmart Recreation).
Once you have emailed Constant Contact go to your DaySmart Recreation Integrations & Add-ons page, and select Integrations on the left hand menu.
Have your Constant Contact user name and password ready and click the "Get Started" button. It will direct you to the Constant Contact login page to enter in your username and password. This is necessary for the integration between Constant Contact and DaySmart Recreation to happen.
Exporting Customer Search Results to Constant Contact
DaySmart Recreation has the ability to export customer lists from the customer search tool directly into a new or existing Constant Contact list.
IMPORTANT NOTES ABOUT EXPORTING:
Customers that have opted out of receiving all emails in DaySmart Recreation and customers with bounce codes are not exported to Constant Contact.
When exporting to Constant Contact, parental information is exported instead of child's information (if included).
If someone has opted out in Constant Contact, it does not opt them out of emails sent through DaySmart Recreation. The communication is a one way street (DaySmart Recreation to Constant Contact only).
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Click on the Customers drop down and select the Search & Email report. Use the Search & Email to filter the customers you are wanting to target. For more on how to target customers, visit the Customer Search and Email section.
Once you have selected your targeted customers, click on the Constant Contact button. You can select to export your search results to an existing Constant Contact email list, or create a new list for better list management. Click Export.
How it Looks In Constant Contact
Log into your Company's Constant Contact account. If your list is large, an activity import will be created under Contacts->Activity within Constant Contact. An activity sometimes can take a few minutes to process. Once processed the customers will be a part of the list you imported them to.
From within Constant Contact you can create emails and marketing campaigns. See the section on Constant Contact Best Practices & Tips for help on creating effective email campaigns.
Constant Contact Email Campaign Dashboard
Click on the Gear Icon > Products > Constant Contact. You can also type "Constant Contact" in the global search box.
A dashboard of past and drafted Constant Contact email campaigns and their stats are provided in DaySmart Recreation.
Constant Contact Best Practices & User Guides
Best Practices
Don't email blast all your customers in the database.
Customers are more likely to not hit spam on their email if they receive emails on a regular basis with valuable and interesting content they want to read bi-monthly.
When sending out emails in constant contact add the permission reminder (part of email setup). This will add a permission note at the top of the email with an unsubscribe link.
Constant contact looks at spam reports and will suspend accounts if their 1/1000 customers mark an email campaign as spam.
Constant Contact User Guides
List Growth & Management - How to grow & maintain lists
Measurement & Analysis - Interpreting email campaign results
Copy & Content - Optimizing & maximizing campaign engagement
Deliverability - Permission marketing & avoiding SPAM filters
Creating An Email - Customizing templates & sending emails